OBEY THE BOSS

I had the opportunity to design a bold and energetic summer merch collection for El Hefe, a lively cantina and nightclub known for its high-energy atmosphere. This collection captures the brand’s playful and rebellious spirit with eye-catching graphics, vibrant colors, and edgy typography. Inspired by streetwear aesthetics and the party culture of El Hefe, the designs blend bold illustrative elements with a contemporary, fashion-forward approach. The result is a statement-making collection that resonates with the brand’s fun-loving audience while enhancing its visual identity.