MILLENNIAL HOODIE

Every time I walk through Home Depot, I can't help but see the Milwaukee brand and read it as "Millennial." My dad-joke instincts just took over, and I decided to have some fun with it and turn this idea into a little experiment. After working on it and throwing it on mockups, I decided to take a leap and make it real. I collaborated with a local printer, Superluxe, sourced a bright red hoodie, and printed it in puff print. It turned out great, and I finally got that joke out of my head and onto some merch.

Next time, I might choose a less intense color, but I’m still stoked about this.